luxury.
WHAT IS LUXURY TO US? HAS LUXURY ANYTHING TO DO WITH PRODUCTS, TODAY?
IS OUR CULTURAL EXPERIENCE CHANGING THE WAY WE LOOK AT QUALITY AND VALUE?
HAS OUR HIGHER EXPOSURE TO INTERNATIONAL LANDSCAPES MODIFIED OUR APPROACH TOWARD PRODUCTS AND EXPERIENCE?
HAS TRAVEL AFFECTED OUR PERCEPTION OF PRODUCTS?
we are changing. markets are changing. the way we talk about brands, the way we are shopping, the booming interest in food and travel, the increasing quest for authenticity and experience. the movement out of ‘mass-production’.
these changes, in part, reflect the way we ‘feel for’ products and in particular quality, value, heritage and the notion of ‘made in’ as sum of traditions and tool for innovation. along the way, for years, we shared our impressions about this ‘shift’ as well as on the impact it’s likely to have on creative industries and our work with clients and colleagues: designers, chefs, buyers, retailers and story-tellers.
feeling for. something. is an extended brainstorming exercise conducted since 2012 in the cities where our teams have been working in the past two decades, with the intent to explore concepts as luxury, quality, authenticity and relevance.
this first installment proposes a series of ‘pictured-conversations’ about LUXURY, recorded with our teams in SINGAPORE, JAKARTA, TOKYO and HONG KONG.
WHAT IS LUXURY TO US? HAS LUXURY ANYTHING TO DO WITH PRODUCTS, TODAY?
IS OUR CULTURAL EXPERIENCE CHANGING THE WAY WE LOOK AT QUALITY AND VALUE?
HAS OUR HIGHER EXPOSURE TO INTERNATIONAL LANDSCAPES MODIFIED OUR APPROACH TOWARD PRODUCTS AND EXPERIENCE?
HAS TRAVEL AFFECTED OUR PERCEPTION OF PRODUCTS?
we are changing. markets are changing. the way we talk about brands, the way we are shopping, the booming interest in food and travel, the increasing quest for authenticity and experience. the movement out of ‘mass-production’.
these changes, in part, reflect the way we ‘feel for’ products and in particular quality, value, heritage and the notion of ‘made in’ as sum of traditions and tool for innovation. along the way, for years, we shared our impressions about this ‘shift’ as well as on the impact it’s likely to have on creative industries and our work with clients and colleagues: designers, chefs, buyers, retailers and story-tellers.
feeling for. something. is an extended brainstorming exercise conducted since 2012 in the cities where our teams have been working in the past two decades, with the intent to explore concepts as luxury, quality, authenticity and relevance.
this first installment proposes a series of ‘pictured-conversations’ about LUXURY, recorded with our teams in SINGAPORE, JAKARTA, TOKYO and HONG KONG.
“LUXURY TO ME IS AN OUT OF THE WORLD EXPERIENCE THAT YOU DON’T NECESSARILY NEED TO ALWAYS SPEND THE BIG MONEY TO GET. TO ME IT MIGHT BE A SIMPLE CUP OF LOCALLY BREWED SINGAPORE COFFEE WITH CONDENSED MILK AND A COUPLE HALF BOILED EGGS WITH SOY!”
“ALTHOUGH WE OFTEN FORGET ABOUT IT OR WE GIVE IT FOR GRANTED, LUXURY IS MOST OF ALL ABOUT LIVING IN A FREE SOCIETY WHERE IS POSSIBLE TO OPENLY SHARE ETHICAL AND MORAL QUESTIONS”
DONATA PIZZI story teller, photographer and friend. rome, italy.
“THE NEXT THING IN LUXURY LIFESTYLE IS TO GO SLOW AND GO LAZY”
KAFI KURNIA brand expert, journalist & author, washington apples commissioner, jakarta, Indonesia.
