THE FUTURE OF RETAIL.
new-commerce. connected retail.
2019/02/27
one retail: convergence and human touch. LINKEDIN article, February 27th 2019 Where is retail headed? A lot has been said already about the future of brick-and-mortar retail, e-commerce prevalence, and the destiny of trade at large. But here's a take on it. Granted, consumer technology has been disruptive (mostly in its mindset) and is here to stay. E-commerce has been growing in all categories and services, often taking advantage of physical businesses weaknesses (high rents, personnel costs, inventories inefficiencies, lack of innovation) and being able to shiftily recognize, accept and metabolize changes in the world and in customers' needs. Nevertheless, it still represents a limited percentage of the total retail sales. In China, the country that has enthusiastically embraced e-commerce more than any other in the world. In 2017, e-commerce represented the 23.1% of total retail sales, compared to19.1% in the UK, 9% in the US, 7.4% in Japan and 2.2% in India.That said, e -commerce and digitally native brands are far from taking over, and, in fact, are actively trying to find new customers and audiences. Due to surges in acquisition costs, they are increasingly expanding into physical retail, snapping locations left empty by closing brands. This means that a growing number of digital-native and physical-native brands are operating in the same space, CONVERGING…
Read more