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Millennials and Gen Z are spending smart, not less, on travel in 2026.

marketing interactive.

2026/03/02

Marketers take note: 88% of Millennials and Gen Z travelers plan to maintain or increase their travel budgets this year, according to Klook’s Travel Pulse 2026. Despite global economic uncertainty, young travelers are prioritising experiences over shopping, embracing multi-destination trips, and using social media and AI to discover and plan journeys beyond traditional hotspots. Asia Pacific leads the way. Travelers in the region are 50% more likely than those in Europe or the US to increase travel spending, cementing APAC as a growth engine for the global travel industry. Travel…

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China's Spring Festival spending boosts business for global markets.

quishi.

2026/03/02

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2026 Is the Year of a Strategy Reset in Luxury Fashion.

advertising week.

2026/03/02

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China's Spring Festival travel rush passes halfway mark with 5.08 bln trips.

south.

2026/03/02

China's 2026 Spring Festival travel rush had passed its halfway point as of Saturday, with inter-regional passenger trips reaching 5.08 billion in the first 20 days, the Ministry of Transport said on Sunday. Of this total, road trips accounted for 4.76 billion, while railways handled 258 million trips. Waterways and civil aviation recorded 19.99 million and 47.52 million passenger trips, respectively. The annual travel surge, known as chunyun and often described as the world's largest human migration, is expected to generate a record 9.5 billion inter-regional passenger trips during the 40-day period running from Feb. 2 to Mar. 13 this year, according to previous estimates. 

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