Domestic Travel is Surging in 2026: What Hotel Search Data Across the G20 Tells Us.
HNR hotels news.
2026/06/13
Domestic hotel search share is rising across the G20 Across the data there is a subtle, but increasingly clear, trend towards domestic travel and short-haul locations. We pulled country-by-country and regional data on the share of hotel searches made on OTA and metasearch sites originating from within each country, or from within the same region. On both a country and a regional level, internal search share has risen in early 2026 and appears to still be climbing into Q2. Taking an average across all countries in the analysis, the share of consumers searching for hotels in their own country rose 3.4 percentage points YoY, from 54.1% in Q1 2025 to 57.5% in Q1 2026. Intra-regional searches for hotels also increased across the same period, although by a more modest 2 percentage points to an 84.9% share. The trend also appears to be accelerating. In the early weeks of Q2 2026, domestic and regional search volumes are running noticeably ahead of 2025 and 2024. By April 2026, an average of 60% of G20 hotel searches were for properties in the searcher’s own country. European Travel Commission (ETC) data is aligned with this change. Its Q1 Long Haul Travel Barometer found a decline in intention to take long-haul trips in every single…
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