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Saving Brick-and-Mortar Fashion Retail:The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty.

KCI.

2026/03/16

As the interest in experiential retail continues to grow, several U.S.-based fashion brands are creating and offering ‘consumer-engaged’ retail-tainment, which involves entertaining activities and events within the brick-and-mortal retail space that consumers can participate in. This study aims to investigate the impact of consumer-engaged retail-tainment on consumers’ store perceptions (i.e., perceived store value, store innovativeness, store entertainment, store distinctiveness) and store loyalty in the context of a fashion retail store. The moderating effect of market mavenism was also assessed in the relationship between store perceptions and store loyalty. Data were…

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Retailers target BTS comeback to draw tourists, boost sales.

upi.com

2026/03/16

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Double-Priced K-Pop Goods Spark Tourist Complaints in Seoul.

the chosun daily.

2026/03/16

“I came all the way to Korea to buy the ‘goods’ (fan merchandise) my daughter wanted, but I had no idea they would be this expensive….” On the afternoon of the 10th, dozens of foreign tourists were taking photos while looking around idol light sticks and poster photos at a K-pop merchandise store in Myeongdong, Jung-gu, Seoul. The price of the light stick for the idol group NCT Wish displayed on the shelf here was 79,000 Korean won. It was 75% more expensive than the official price, 45,000 Korean won.…

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The explosion of “fandom culture” and idol goods purchase intention. an empirical research in Vietnam.

2026/03/16

This study was conducted with the aim of investigating the factors influencing Vietnamese fans' intention to purchase idol merchandise. Using data from a convenience sample of 351 fans in Vietnam who had previously purchased idol merchandise. This study uses a quantitative research approach, gathering data through an online survey. Data analysis will be performed using Partial Least Squares (PLS) analysis in SmartPLS4. The finding revealed that while physical attractiveness and interaction with idols play significant roles in shaping emotional attachment and idol worship, other factors like social attractiveness and professionality do not appear to have a strong influence. Fundamentally, the study indicated that the severity of fandom activities, idol identification, social worship, and emotional attachment significantly influence the intention to purchase idol merchandise. In summary, the study not only contributes to the theory of fans' purchasing behavior in the context of idol industry in Vietnam, but also provides a useful reference framework for brands and marketers to build effective strategies, thereby promoting purchase intentions and long-term brand engagement

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